SILPAKORN UNIVERSITY JOURNAL OF SOCIAL SCIENCES, HUMANITIES, AND ARTS, Vol 12, No 1 (2012)

The Relationships of Factors Affecting Post-purchase Behavioral Intentions in Tourism Sector

Wiwat Jankingthong, Pattanij Gonejanart






Abstract


The purpose of this research was to study the relationships of factors affecting post-purchase behavioral intentions in tourism sector on the basis of the investigated variables from recent relevant literature. The exploratory results of this study led to identification of direct and indirect factors affecting post-purchase behavioral intentions, including corporate social responsibility, destination image, service quality, perceived value, tourist satisfaction and tourist complaints for the development of proposed model.

Key words: Post-Purchase Behavioral Intentions; Tourist Complaints; Tourist Satisfaction; Perceived Value; Service Quality; Destination Image; Corporate Social Responsibility

Full Text: PDF